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The Germans are asking for more nature… on their holidays
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Despite the cessation of tourism due to the pandemic, in the preferences of German tourists, it seems that the need to look for holidays in nature is constantly increasing.

Specifically, mountains and lakes as a preferred destination rose from sixth to fifth place and campsites from 9th to 7th, compared to similar surveys from 2018.

At the same time, activities typically associated with city tourism, such as sightseeing and shopping trips, are declining, with tours falling from fifth to sixth and shopping from seventh to eighth.

Beach vacations remained the most popular type of vacation in 2020.

The trend towards nature holidays in Germany, which increased during the pandemic, is reflected in frequent searches on Google by specific keywords. In the summer of 2020, searches for hiking and cycling were much more frequent than in 2019. The trend for nature holidays is confirmed by visits to Germany’s most popular websites for outdoor activities, which increased significantly in 2020. For example, the Komoot website had 8.5 million visits in July 2020 compared to 4 million in July 2019.

 

More than 2 million Germans are interested in hiking

According to data from the artificial intelligence platform Rascasse GmbH, which provides statistics on consumer behavior, more than 2 million Germans are currently interested in hiking, of which 58% are women and 42% are men of average age. the 32 years.

This audience considers environmental protection and climate change to be serious issues. The most significant interest in hiking is recorded, especially in southern Germany. Nationwide, the highest interest in sustainable travel is found in the same area. Overall, sustainable travel is becoming increasingly crucial for the tourism industry. The Rascasse platform has found that this German audience is 3.1 million, twice as many as in 2018. In addition to outdoor activities, Germans are also interested in clothing made with sustainable procedures, fashion blogs and Instagram.

 

Sustainability and low prices

Statista research confirms the trend towards sustainable tourism. From 2018 the percentage of respondents who agree with the statement: “Sustainability is an important factor for me when traveling” increased from 10.8% to 17.8%. 39.1% of respondents said they use their mobile phones as a travel guide during the holidays, compared to 26.6% in 2018. In addition, low prices have become more critical in travel decisions. In 2020, 35% of respondents admitted that they are always looking for the cheapest travel offer, compared to 29% in 2018.

In the tourism industry, these trends are widely used by startups and influence the creation of new products. The 2010s saw a huge increase in startups, especially in some markets. Between 2000 and 2009, the tourism industry registered a total of 38 new companies active in sustainable tourism. Between 2010 and 2019, their number reached 175. A similar increase in startups can be observed in the personalized travel and virtual reality markets. In the 2000s, the number of new companies was 48 and 11 respectively, compared to 336 and 139 in 2010. According to experts, further growth seems likely this decade.

 

with information from tornosnews.gr

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